Nissan brings Chinese cars to the global market: exports and strategic partnerships

The Japanese automotive company Nissan Motor has decided to expand its global presence by exporting cars designed and manufactured in China to global markets. This was announced by the company's vice president, Masashi Matsuyama, Reuters reports.

A significant opportunity is to sell existing models with internal combustion engines, as well as future all-electric and hybrid cars in global markets.

According to Reuters, Nissan joins companies such as Tesla, BMW, and Ford, which are also expanding exports of cars made in China. This is aimed at reducing production costs and optimizing the use of factory capacity.

During the first ten months of this year, China accounted for just over a fifth of Nissan's global sales, down by a third year-on-year.

Conditions in the Chinese market are becoming a challenge for Japanese car manufacturers due to the popularity of domestic brands and fierce competition in the price segment, especially in the context of the rapid development of electric vehicles.

In 2024, Nissan plans to establish a joint research center with China's leading Tsinghua University. This center will focus on the research and development of electric vehicles, including the development of charging infrastructure and improved battery recycling.

Such strategic steps by Nissan come against the backdrop of the company's ambitious plans for the European market, where it plans to produce exclusively all-electric vehicles by 2030.

Within a decade, Nissan plans to launch 19 new electric vehicle models, competing with innovators such as Tesla and expanding its presence in the green technology market.

Recently, it was announced that the company will invest $1.4 billion in the production of electric versions of two popular crossovers at its plant in the UK, emphasizing its prominent role in the transition of the automotive industry.