Most Ukrainians consider the optimal level of salary to be an amount within 20–30 thousand hryvnias. This is the income that was called the most desirable by 34% of participants in the survey conducted by the OLX Robota service. This indicator became the most popular among all the proposed options.

The second most attractive position is occupied by the range of 10–20 thousand hryvnias - it was chosen by 29% of respondents. Another 20% of respondents are focused on an income within 30–50 thousand hryvnias. At the same time, 11% of Ukrainians would like to receive 50 thousand hryvnias or more. The least popular option was a salary of up to 10 thousand hryvnias - only 6% of respondents consider it acceptable.

Experts emphasize that the level of remuneration is an important, but not the only factor when choosing a job. More than half of the respondents — 55% — noted that healthy relationships in the team and support from management are of fundamental importance to them. Thus, the social climate in the company plays a key role along with financial expectations.

Among other criteria that influence employment decisions, 48% named work-life balance. For 44%, a hybrid or flexible employment format is important. 35% of respondents noted a competitive salary level as a separate criterion, and 41% pay attention to the stability and reliability of the employer. Social guarantees — sick leave, paid leave, health insurance — are important for 29% of respondents, while 28% emphasize the importance of official employment.

Opportunities for professional development also remain in the field of view of candidates. Career growth was noted as a significant factor by 22% of respondents, and 21% are interested in training and improving their qualifications at the company's expense. The same number — 21% — consider the possibility of fully remote work to be important.

In contrast, non-financial and value aspects have the least influence on the choice of a place of work. Only 12% of respondents pay attention to the social responsibility of business, in particular, support for the Armed Forces of Ukraine. Another 11% noted that corporate values, culture and mission of the company are important to them. The presence of an official reservation was identified as a factor by only 7% of survey participants.

The study also showed that a significant part of Ukrainians is considering the possibility of professional changes. In particular, 26% of respondents said that in 2026 they plan to change their profession, field of activity or specialization. Another 60% answered that this option is possible, and only 14% definitely do not plan to change their career. The main motivation for a potential job change is the desire for a higher salary — this was reported by 72% of respondents.

Regarding the most promising industries, most Ukrainians named the sphere of trade and sales — it was chosen by 55% of survey participants. In second place was marketing, advertising and PR with an indicator of 22%, and in third place was cleaning and domestic staff — 20%. Also among the promising areas, respondents noted transport and logistics (13%), production and engineering (13%), education and science (12%), as well as healthcare (11%).