Google has announced massive layoffs in its advertising sales team, the initiative will mainly affect the Large Customer Sales (LCS) team.

According to Business Insider and Reuters, the layoffs in this division are part of the corporation's strategy aimed at introducing artificial intelligence and automation to lighten the workload.

Last week, Google announced the layoffs of hundreds of employees in the voice assistant industry, hardware departments responsible for Pixel, Nest, and Fitbit, as well as in the virtual reality team, Reuters reports.

It is noted that Google's client solutions division, which serves mid-level advertiser clients, will be key to the company's further development.

The company said that customers will be re-profiled with the help of specialized sales teams, increasing the efficiency of serving their needs. As part of this process, several hundred positions are expected to be cut worldwide.

Google spokesperson Chris Pappas told Business Insider that employees affected by the layoffs will have the opportunity to apply for vacancies in the team or in other divisions of the company.