US President Donald Trump has threatened to impose a 100% tariff on Mattel products after the company refused to return production to the United States. The reaction came after Mattel CEO Inon Kreitz announced plans to keep its main production abroad, especially due to the high costs of manufacturing in America.

In his address, Trump promised to impose a tariff on all Mattel toy products imported into the US, warning of the possible economic consequences for the company. He also expressed doubts about the conclusions that the taxes are not being passed on to consumers.

According to Kreitz, Mattel plans to keep key processes, such as design and brand management, in the US, but move its main production to other countries, such as India. This year, the company intends to move production of more than 500 products from China.

Trump also expressed support for the "America First" principle in manufacturing, hinting at the need to keep jobs in the United States. He stressed the importance of reducing toy imports into the country and preserving jobs for American citizens.

Regarding the possible consequences of such measures, global economists emphasize the likelihood of increasing toy prices for consumers in the United States. Such actions could also affect the company's global competitiveness and its ability to maintain market leadership.

Thus, the situation between Mattel and the Trump administration continues to develop, building discussions about economic strategies, trade policies and the impact on the global toy market.